Beautiful details, artistic craftsmanship, and originality that will not be influenced by the fad. What we believe and what's behind the reputable Japanese creations are these core values. LAT40N was established to provide the opportunity for, not only Japanese luxury casual wear brands but also the like-minded international brands, to meet the world and expand their boundaries.

LAT40N provides comprehensive support for international participants before, during and after the trade show. Services provided include language support, order confirmation, payment mediation, shipping and customer satisfaction.

LAT40N is also aware of the impacts that the fashion industry has on our environment and supports efforts to mitigate and remediate environmental impacts. As such, a portion of the profits from LAT40N 2008 will be donated to World Wide Fund for Nature. In order to raise environmental awareness, attendants of LAT40N will also be provided with environmentally friendly novelty goods.